A Snapchat lens promoting spiced rum brand Captain Morgan has been hit with a ban from the Advertising Standards Authority (ASA) for being likely to appeal to consumers under the legal UK drinking age.
According to the watchdog, the Diageo-owned spirit flouted the guidelines around “inappropriate” targeting and appealing to under-18s via an interactive augmented reality overlay which let users transform themselves into its famous mascot.
As part of the judgement, the watchdog questioned the efficacy of Snapchat’s age verification policy, which relies on users to self-report their own date of birth in the same way Read full story ›
Source: The Drum
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