The Advertising Standards Authority (ASA) has banned a series of “irresponsible” promotional images from retailer Jack Wills for being “inappropriate” for young people and “sexually suggestive”.
Featured in the brand’s catalogue mailout, the images depicted young people drinking and partying in their underwear. The accompanying text read: “Pure and comfortable cottons, or flirty delicate laces, whatever your choice, you can be sure it’s what’s underneath that counts,” while a strapline underneath in larger writing said “… midnight mischief”.
The watchdog investigated the ad following a complaint from a parent who argued that the images were unsuitable for publication in a clothing catalogue Read full story ›
Source: The Drum
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