By John Glenday

Protein World’s controversial ‘are you beach body ready’ advert has generated 360 complaints to the Advertising Standards Authority following a social media backlash, The Drum has learned.

Irate commuters on the London Underground took to Twitter to voice their displeasure at the billboard campaign for their promotion of an idealised physical form.

These ranged from the crude people scrawling ‘f**k off’ across the canary yellow campaign posters to the inspired, as Dove sought to capitalise on the dispute with a rival campaign featuring more fully formed models.

This has prompted the ASA to ban any repeats of the ad in its Read full story ›

Source: The Drum