An independent study backed Vodafone’s claims of an unbeatable signal in ads by Grey Advertising. These featured on the Vodafone website and in the national press. The ad watchdog found the findings to be flawed however, thus scuppering the ads.
Hutchison 3G’s Three made the only complaint about the following press ad: “We’ve found your dog’ ‘We’ve found your wallet ‘We’ve found you a donor’… Many people on the UK’s transplant waiting list never go anywhere without their mobile; in case they get that call that could change their life. We’re unbeatable at connecting your calls. Because to us, whether life Read full story ›
Source: The Drum
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