The Advertising Standards Authority (ASA) banned or requested alterations to almost 5,000 ads last year, marking a record number for the watchdog.
The figure also sees a 5% increase on action taken in 2015, with the regulator saying that over the past five years a large portion of the complaints it received were in relation to ‘advertiser-owned’ ads – ie content featured on companies’ own websites, YouTube channels and social media platforms.
Last year, the body banned spots from a number of household names like Kellogg’s, Channel 4 and Heinz. Audi and Gucci Read full story ›
Source: The Drum
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