Asda is set to today (28 March) air its first ever TV ad campaign for George Home to coincide with the brand’s launch both in store and online.
Kicking off with a primetime TV ad tonight on ITV, Channel 4, Five and Sky, the campaign, created by Fallon with Carat as media buyer, is entitled ‘Make Way for George Home’, and will focus solely on homeware and furnishings to introduce the new brand to customers.
Running for three weeks, the ‘tongue in cheek’ ad campaign presents solution-based ideas for when ‘those little accidents happen’ that makes updating the home and replacing Read full story ›
Source: The Drum
Industry News