The website, which Asda said plays a ‘business critical role’ in the referral of UK consumers to the supermarket brand’s transactional sites including Groceries, George Fashion and George Home, has been given a homepage refresh. Among the new features are a Trending section offering a lifestyle approach.
Rob Jones, client services director at Code Computerlove, the agency behind the redesign said the mobile-first design has delivered a faster experience with successful onward journey clicks.
“A core strategy behind the homepage refresh has been to simplify navigation and use lifestyle photography to elevate the brand and its core messages,” he said. “There is Read full story ›
Source: The Drum
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