By Stephen Lepitak

ASDA has released its Christmas advertising campaign which will centre it’s activity around the hashtag #BecauseitsChrisrmas.

The 60-second ad broke during the Sunday night episode of The X Factor on ITV and aims to capture the Christmas Spirit where people push the boat out a little bit further to celebrate with family and friends.

Featured within the campaign by VCCP are stories told by ASDA customers with shorter five second elements rolling out to supplement the main advert.

Supporting these will be cinema and digital outdoor ads including giant 3D boards in Leeds and Manchester.

Barry Williams, chief customer officer, Asda Read full story ›

Source: The Drum