Asda is looking to find a new presenter for its in-store radio station, the only stipulation is that they have to be a scouser with an “extremely broad dialect”.
It appears to be a jibe at rival Morrisons, which last week put out a casting call – though a third party agency – for a new advert which received harsh criticism after warning that “nobody from Liverpool” need apply.
Asda’s online recruitment post said: “At Asda we know the Liverpool accent is full of warmth, passion and most of all friendliness, that’s why we’re looking for a presenter with Read full story ›
Source: The Drum
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