By Thomas Hobbs

The digital approach features Asda’s first significant presence on Instagram, where it will showcase different products from its Christmas food range each day up until 25 December, and activity across YouTube, Twitter, Twitter and Google.

The Google partnership, Asda claims, will be an “industry first partnership”. However, it did not provide Marketing Week with concrete details as this story went live.

The content-driven approach will also include the video series ‘Dogs Do Christmas’ and a spoof training academy for staff, as well as visual content to tie into the upcoming Star Wars film.

“It’s a cracker of a campaign – it’s about indulging Read full story ›

Source: Marketing Week