By Thomas Hobbs

The brand “strength” list – which measures the world’s top 50 retail brands and each brand’s ability to impact a company’s performance by looking at marketing investment and the goodwill the brand has built up with customers and staff – shows a steep 37% drop to £7.1bn for Tesco, which falls six places to 13^th.

Morrisons, ranked 32^nd, has seen its brand value drop by a quarter (25%) over the last 12 months, while 20^th placed Sainsbury’s brand value has fallen 16%.

“Tesco, Sainsbury’s and Morrisons are all struggling as a result of the price war that has developed,” said David Read full story ›

Source: Marketing Week