By Jennifer Faull

Asda is to overhaul its outdoor billboard and poster sites, including the digitisation of up to 300 superstores and 200 supermarkets after partnering with Clear Channel.

The seven-year contract will also see Clear Channel able to utilise Asda’s sales data and customer insight information to help advertisers create hyper-relevant and contextual campaigns.

After Clear Channel takes over the seven-year contract in July, it plans to install of hundreds of 70” portrait digital screens located at the entrance of Asda Superstores nationwide, with a smaller variant to be designed for Asda Supermarkets.

The upgraded screens will be powered by Clear Channel’s content management Read full story ›

Source: The Drum