Asda has rolled out the first ad for its George clothing division under the guidance of Saatchi & Saatchi, taking the traditional ‘Back to School’ campaign in an altogether new direction.
Launched this week, the campaign is more emotional than those that have come before. It tells the story of a little girl’s first day at school following her first attempts to put on her school uniform through to the rigour her clothing is put through even before she reaches the school gates.
The whole thing plays out to the narration of the Dr Seuss book ‘Oh, Read full story ›
Source: The Drum
Industry News