Household Asian brand Essence of Chicken, best known for its supposed restorative qualities and health benefits, has had a rebrand with the aim to give it a more modern feel.
Parent company Cerebos Asia Pacific appointed design agency JKR to carry out the task for all its products under the ‘Brand’s’ portfolio. According to an interview in The Straits Times last year, the Brand’s part of Cerebos Asia Pacific accounted for $588.6m of sales and almost 60 per cent of its business. The first sub brand to be redesigned is Essence of Chicken which will see its new look carried Read full story ›
Source: The Drum
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