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Atari takes aim at Kit-Kat over use of ‘Breakout’ game in ad

on Aug 18, 2017 | 0 comments

By John McCarthy

The chocolate and confectionary industry is no stranger to lawsuits. More often than not, companies are locked in legal battles to secure their intellectual property against rival incursions. Mixing things up however, Nestle‘s Kit-Kat has been collared by a relic of gaming’s past, Atari.

The Atari was one of the first leading home consoles with titles like Pong, Asteroids, Space Invaders and Pac-Man in the 70s through 80s. The company’s fortunes are more modest today, it lives on as a games publisher, where it largely presides over the distribution of its extensive retro Read full story ›

Source: The Drum