By Kendra Clark

The move could supercharge growth for the zero-ABV beer maker.

Keurig Dr Pepper, the beverage giant that owns brands like 7-Up, Snapple and Swiss Miss hot chocolate, today announced it’s investing $50m in Athletic Brewing Company, the US’ top non-alcoholic craft beer maker.

The move will position Keurig Dr Pepper as a leading investor in the company, alongside others including TRB Advisors and Alliance Consumer Growth. The company will secure a seat on the brewer’s board of directors as part of the deal; other details about the agreement have not been disclosed.

The investment is one indicator among many that the Read full story ›

Source: The Drum