Podcast platform AudioBoom has released research into its listeners’ consumption habits, painting a picture of the wider spoken-word broadcast industry.
The company surveyed more than 8,000 listeners across the US and UK, finding that on average they consume two hours of content per day, within the 25 and 44 age group.
More than two thirds (68%) said they are listening to less radio as a result of the draw their favourite podcasts have on them. Of this sample, 81% are listening on a smartphone, hinting that its shows are being consumed on the move.
Ruth Fitzsimons, senior vice president of Read full story ›
Source: The Drum
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