Audioboom Group has signed exclusive ad sales agreements with advertising agencies in Australia, Canada, New Zealand and the UK to expand its reach and generate revenue opportunities.
The partnerships will aim to leverage Audioboom’s technology and data analytics, to help the networks and media sales agencies with content to drive revenue from programmatic and in-read advertising.
In Canada, Audioboom has partnered with The Podcast Exchange to provide advertisers with better monetisation opportunities within the Canadian podcast audience. Meanwhile, the second agreement targets the Australian and New Zealand markets through Placard Media.
The third agreement with DAX, a programmatic advertising platform available Read full story ›
Source: The Drum
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