The Australian Association of National Advertisers (AANA) and the Advertising Standards Bureau (ASB) will merge boards in a bid to achieve “better governance oversight”.
The move, which was agreed in a joint board meeting, will see the creation of a single board for the two bodies which will incorporate advertisers, members of the advertising industry and the wider community. The board will be elected in November.
Matt Tapper, chair of the AANA, said the aim of the merger is to help ensure more efficient operation of the ASB and help to future-proof the industry’s self-regulatory system.
“These changes will reduce complexity and cost Read full story ›
Source: The Drum
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