The Australian Red Cross Blood Service is encouraging the partners of pregnant women to show their support by giving blood.
The ‘She Gives Birth, You Give Blood’ campaign, aims to generate awareness of the need for regular blood donors by shining a light on the one in five women who will need a blood transfusion during their pregnancy.
Currently, just one in 30 Australians donates blood, according to Jude Leon, head of integrated marketing communications at The Australian Red Cross Blood Services.
“To continue to collect enough blood to support these women, we need regular donations. So we decided to ask the people Read full story ›
Source: The Drum
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