By Amy Houston Ads were tested across 16 markets, 35 clients, 41 brands and 28 categories. Today, we can exclusively reveal who made the list and what this says about wider advertising trends. Now in its fifth year, Kantar’s annual Creative Effectiveness Awards has revealed which brands have been creating the most impactful, meaningful and different work in the eyes of the public over the last 12 months. Unlike awards chosen by industry juries, Kantar’s annual study is based on direct consumer feedback. From December to January, its team watched thousands of ads that had been selected through consumer testing and began to whittle Read full story › Source: The Drum...
Read MoreBy Amy Houston In an exclusive interview with The Drum, the Amsterdam agency’s co-founder, Chris Mendola, and global CEO, Sander Volten, delve into the ads that made its name and explain how it is commemorating a quarter of a century with a rebrand steeped in optimism. It has been 25 years since Chris Mendola, Alex Melvin and Guy Hayward founded 180 Amsterdam. Conjured up around a kitchen table, the agency’s name came from a Francis Ford Coppola quote that Melvin, who died in 2011, read in Fast Company: “To keep going in a crisis, do a 180-degree turn. Turn the situation halfway around. Don’t Read full story › Source: The Drum...
Read MoreBy Kendra Barnett For real, though. The clock is officially ticking. President Biden signed a law into effect Wednesday that will force ByteDance, the Chinese parent company of TikTok, to divest the popular video-sharing app within a year, or face a nationwide ban in the US. ByteDance has been given nine months to find a buyer, with a possible extension period of three months. The bill is part of a larger foreign policy package that includes $95bn in aid for Israel, Ukraine and Taiwan. It was passed by the Senate in a 79-18 vote Tuesday in a rare showing of bipartisan support. <!– inArticleBlock Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Color the adtech industry less-than-surprised. Google announced Tuesday that it will, for the third time, delay the deprecation of third-party cookies on its Chrome browser. It cited regulatory hangups and insufficient industry readiness. “We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem,” the company said in a blog post. Google’s original deadline for third-party cookie deprecation, set for January of 2020, promised the elimination of the user tracking technology within two years, with the aim of increasing consumers’ data privacy on the open web. Read full story › Source: The Drum...
Read MoreBy Alex Hamilton Isobel copywriter Alex Hamilton explores how eBay can win over Gen Z in the battle for the ‘pre-loved’ market. I’ve got my eye on a nice denim shirt. Dark, petrol blue. Cowboy style. Pearls in the buttons. You know the one. Off to ASOS I go. But wait, stop, my cousin, a Gen Z acolyte, warns me, “You can’t buy it new!” Huh? A new generation of shoppers He’s part of the movement of thrift shoppers that’s grown explosively over the last few years, seeking deals on quality fashion that deserves another chance at love. In fact, 75% of Gen Zs are shopping second-hand, Read full story › Source: The Drum...
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