By Harry Lang Kwalee’s Harry Lang asserts we must block off destructive behaviors caused by social media if we want to protect young people from getting hurt. ‘Never burn your bridges’ is the advice I regularly received during my early career in agencies. It seemed like good counsel at the time, too. But it had an expiry date. I now know that if you’re going to burn any bridges, then River Kwai, that bad boy – just to be certain there’s no going back. Back then, I had only burnt one bridge. It was with a client, not qualified to manipulate Play-Doh Read full story › Source: The Drum...
Read MoreBy Sarah Jenkins Nobody likes to be, or be around, a downer, says Sarah Jenkins of The Romans. Here’s how to help new recruits turn their ick into action. As an agency within the creative industry, a lot of our team is gen Z. Obviously, they’re the most talked about generation of the moment – sorry fellow millennials, we’re no longer the favorites and haven’t been for some time now. But while gen Z sets new standards for work/life balance, and have created a buzz about boundaries, etc., one thing I often find this cohort struggles with is advocating for themselves and their needs Read full story › Source: The Drum...
Read MoreBy Webb Wright The tech giant has positioned itself as a brand-safe alternative to other companies whose AI models have been trained on copyrighted data. But there was still a conspicuous dearth of conversation at its conference in Las Vegas this year about the risks posed by the technology, according to some attendees. The 2024 Adobe Summit in Las Vegas, which attracted some 10,000 attendees, came to a close yesterday. The primary focus of this year’s conference was Adobe’s investments in AI, particularly around Firefly, its family of custom generative AI models. The company unveiled a raft of new AI-powered features during the Summit’s Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Ahead of Possible Miami 2024, The Drum is producing a special five-part series spotlighting key marketers – and how their roles are evolving. In this installation, Colette Stallbaumer, general manager of Microsoft 365 and Future of Work marketing at Microsoft, urges marketers to embrace AI with a bold test-and-learn approach. Colette Stallbaumer is an AI evangelist. The head of marketing for Microsoft’s Future of Work initiative – which aims to develop solutions for an era of work that is both productive and equitable – Stallbaumer leads a team that produces wide-ranging research designed to empower businesses as they evolve. Read full story › Source: The Drum...
Read MoreBy Sam Bradley Saudi Arabia’s entertainment investments have been labeled sportswashing. That isn’t putting off advertisers doing business in the country. Before California acted as the cradle of the global tech and film industries, its money was in oil. In 1918, almost 40% of American oil was produced in the state. But the Golden State also offered early filmmakers the chance to shoot a range of different pictures – from Westerns to Biblical epics – under consistent light and amid natural splendor that could stand in for Judea as well as Dodge. And thus Los Angeles – once a rowdy oil town – was Read full story › Source: The Drum...
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