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Saudi Arabia’s film and sports investments have attracted criticism – and advertisers

on Mar 29, 2024 | 0 comments

By Sam Bradley

Saudi Arabia’s entertainment investments have been labeled sportswashing. That isn’t putting off advertisers doing business in the country.

Before California acted as the cradle of the global tech and film industries, its money was in oil. In 1918, almost 40% of American oil was produced in the state. But the Golden State also offered early filmmakers the chance to shoot a range of different pictures – from Westerns to Biblical epics – under consistent light and amid natural splendor that could stand in for Judea as well as Dodge. And thus Los Angeles – once a rowdy oil town – was Read full story ›

Source: The Drum