By Marcus Foley A rich cinematic universe was once the gold standard. But for The Drum’s entertainment focus, Tommy’s Marcus Foley draws on his experience with the likes of Netflix to celebrate a new paradigm: the entertainment universe. Are you a fan of period dramas? Do you love a right royal romp? Seduced by stoic heroes? Always rooting for the downtrodden Cinderella? Secretly drawn to the charming rake with his string of past relationships? Am I talking about Bridgerton here? Or perhaps The Crown? Maybe even The Buccaneers? How many of these shows can you recall from the last 12 months? Read full story › Source: The Drum...
Read MoreBy Paul Burke If you haven’t been tuned in, all is not well in radioland. Creative stalwart Paul Burke explains the situation and reveals how there’s still hope for the UK scene As part of The Drum’s Entertainment Focus The BBC and The Radiocentre are fighting over the former’s plans to launch a few new radio stations. Most of them are fairly inconsequential but it’s the proposed extension to Radio 2 – let’s call it ‘Radio 2 Extra’ – that’s causing consternation. Everything was fine, apparently, until Radio 2’s current controller, Helen Thomas, severely damaged the UK’s most popular station in Read full story › Source: The Drum...
Read MoreBy Amy Houston The work from creative studio Uncommon is part of the ongoing ‘A British Original’ series for the airline. If you’ve ever been on a plane and taken a photo of the clouds outside of your window, then you’re not alone. Playing on this shared experience, British Airways has flipped the script and instead turned the camera toward the aircraft, showing people’s inquisitive faces as they fly. In total, 11 prints have been strategically placed across 324 out-of-home (OOH) locations throughout cities in the UK, such as Edinburgh, Manchester and London. “Only truly iconic brands can say less,” said Nils Leonard, co-founder at Uncommon. Read full story › Source: The Drum...
Read MoreBy Louise Millar Seed’s Louise Millar knows a thing or two about how brands should operate in Gen Z spaces. She shares how a little respect goes a long way in getting the best outcomes when working with communities. From music collectives to grassroots football teams, there’s been a meteoric rise in the establishment of ‘for youth, by youth’ communities in the past five years. Why? Because Gen Z, frequently dubbed the loneliest generation, craves connection and intimacy in the information age. And never more so than in a post-pandemic world. Brands, savvy as ever, have been quick to partner with these communities as a Read full story › Source: The Drum...
Read MoreBy Tom Jarvis For The Drum’s entertainment focus, Tom Jarvis of Wilderness looks at the streaming platforms and movie studios looking to develop brand. Making the most of talent, he says, will be key. Back in 2015, when I started Wilderness, social was seen as a luxury on media and comms plans for TV and films. Studios and distributors were just starting to think about trying to build fandoms around specific shows or films. The shift, led by the streamers, over the last 9 years has been dramatic. What we’ve learned is that the need to build a connection among consumers Read full story › Source: The Drum...
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