Seed’s Louise Millar knows a thing or two about how brands should operate in Gen Z spaces. She shares how a little respect goes a long way in getting the best outcomes when working with communities.
From music collectives to grassroots football teams, there’s been a meteoric rise in the establishment of ‘for youth, by youth’ communities in the past five years. Why? Because Gen Z, frequently dubbed the loneliest generation, craves connection and intimacy in the information age. And never more so than in a post-pandemic world.
Brands, savvy as ever, have been quick to partner with these communities as a Read full story ›
Source: The Drum
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