By Tony Walford S4 Capital has reported a 25% drop in core earnings after what the group described as a “difficult” 2023. Will things get any easier in 2024? Green Square’s Tony Walford examines its prospects and explores whether a mooted mega-merger could offer salvation. Sir Martin Sorrell is an incredibly resilient character, indeed potentially the most resilient of our industry over the last 50 years. His career includes being ‘the third Saatchi’ in the ’70s, where he completed multiple acquisitions, through to creating WPP in the ’80s (and building it to be the largest marketing group in the world), to creating his Read full story › Source: The Drum...
Read MoreBy Hannah Bowler Best known for his mammoth eating challenges on the Food Network show, the TV host sits down with The Drum as part of our Entertainment Focus to explain how he’s taking on new foodie formats for TV and streaming on YouTube and social. When we meet TV presenter Adam Richman, he is recording promos for his recently launched Adam Richman Eats Britain show. Not only is he done in one take, but he also speaks to the cameraman in his own language, showing a deep understanding and respect for the craft of creating content. Richman’s big break, Man v Food, Read full story › Source: The Drum...
Read MoreBy Sam Anderson For The Drum’s Entertainment Focus, we sit down with the comedian, TV star and podcast primo to find out about the magic dust he puts into podcasting’s only unskippable ads. As an editor for a publication about marketing, my ad exposure is high and my tolerance is low. I see and hear a lot of ads and I know their tricks, so when I’m off the clock, I’m an inveterate ad skipper and avoider – with just one exception, the Adam Buxton Podcast. Not only do I not skip those ads, I enjoy them. I replay them. I am entertained Read full story › Source: The Drum...
Read MoreBy Houda Sayed AI is everywhere now, including branding and campaign work. But go carefully, says 1HQ’s Houda Sayed. It’s still no human beater. Artificial intelligence (AI) is beginning to have a huge impact in almost every industry. Marketing is no exception. But, right now, where is the technology currently adding value? And where is it falling short? No heart AI lacks one of the vital ingredients needed to make compelling brand connections with consumers: heart. The emotion, empathy and cultural context that drives engagement. As Ian Maskell, founder of Pecorino Group and ex-vice president of marketing at Unilever (and valued client of Read full story › Source: The Drum...
Read MoreBy Maria Greaves Why marketers want more martech cohesion – and how Vistar Media’s end-to-end solution is evolving to meet the demands of the fast-moving DOOH marketplace. ‘Martech is just a tool; to deliver it right, it must be addressed throughout the entire marketing ecosystem’; so say 66% of CMOs, in a recent survey from The Drum and AAR. And when marketing leaders say there’s a problem with how their martech solutions are stacking up, their partners must evolve and adapt to answer their call. Take digital out-of-home (DOOH) advertising. This fast-moving market is one of the most exciting emerging media Read full story › Source: The Drum...
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