By Houda Sayed

AI is everywhere now, including branding and campaign work. But go carefully, says 1HQ’s Houda Sayed. It’s still no human beater.

Artificial intelligence (AI) is beginning to have a huge impact in almost every industry. Marketing is no exception. But, right now, where is the technology currently adding value? And where is it falling short?

No heart

AI lacks one of the vital ingredients needed to make compelling brand connections with consumers: heart. The emotion, empathy and cultural context that drives engagement.

As Ian Maskell, founder of Pecorino Group and ex-vice president of marketing at Unilever (and valued client of Read full story ›

Source: The Drum