Lameya Chaudury has been heading social impact at Lucky Generals for a year now. She came from outside the industry and has a unique perspective on the troubles it needs to avail itself of. When I joined Lucky Generals, I was fired up to see if advertising could truly use its influence for social impact. I knew the power was there—to reach millions, to shift culture—but I wanted to see if it could go beyond clever taglines and deliver something meaningful. My career’s been a right smorgosboard: human rights, law, cultural relations and soft power for governments, mobilizing national behavior change, and Read full story › Source: The Drum...
Read MoreBy Amy Houston The rapper brought his fashion-forward touch to the ad that he co-directed with Dreambear’s Shapxo. Puma and A$AP Rocky have unveiled a collaborative campaign that fuses together streetwear and motorsports. Driven by the rapper’s vision, the campaign blends fashion with adrenaline-fueled sports from motocross to racing cars and beyond. “This collaboration with A$AP Rocky for his Puma campaign was one of the most unexpected and exciting experiences of my career,” shares Shapxo. Read more here Read full story › Source: The Drum...
Read MoreBy Richard Draycott The Publicis CEO has hit back and had his say on the merger that stole his agency’s thunder last week. News broke of Omnicom’s proposed takeover of IPG at the weekend and was confirmed in a statement from Omnicom boss John Wren and IPG boss Philippe Krakowsky on Monday. The news came just days after Publicis announced in a high-profile video featuring rapper Snoop Dogg and CEO Arthur Sadoun that it had become the largest holding company in the world for the first time in its history. Read more here Read full story › Source: The Drum...
Read MoreBy Amy Houston The spot from TBWANeboko emphasizes that happiness isn’t only found in winning grand prizes but also in making small gestures. Dutch State Lottery has unveiled its annual festive ad in preparation for its New Year’s Day draw. ‘Give Each Other Some Luck’ tells a touching story of a young man offering a helping hand to his elderly neighbor, expecting nothing in return, yet he receives a surprising reward for his good deed. It shows something wonderful can happen when we care for each other and share genuine, heartfelt moments. “Each year, we strive to inspire the Netherlands with a heartfelt narrative Read full story › Source: The Drum...
Read MoreAs we enter into 2025, we should strive to avoid the mistakes of ’24, one of which may well be marketing’s over-reliance on fleeting social trends. VCCP’s Nick Lewis explains. Stop. Breathe. Look around. Everyone is moving too fast. We’re on a treadmill to nowhere – chasing trends, churning out content, sprinting to keep up with a culture that never pauses. The result? Exhaustion. Burnout. Work no one remembers. It’s time to slow the f**k down. Fast culture has us hooked – doomscrolling, chasing virality and measuring success in fleeting engagements. But here’s the truth: speed kills. It kills loyalty, creativity, and Read full story › Source: The Drum...
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