By Audrey Kemp The Capri returns as an EV with a trio of retro, high-octane spots from Wieden+Kennedy London. Ford of Europe is bringing back the Capri with a campaign as bold as the legendary coupe itself. Developed by Wieden+Kennedy London, ‘Mischief Rewired’ taps into the vintage advertising aesthetic that helped define the Capri in its heyday, replete with dramatic narration, action-packed music and even a few panthers for good measure. Read more here Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Shortlisted for the WFA’s here Read full story › Source: The Drum...
Read MoreBy Chris Edwards The competition on social media is fierce. Chris Edwards of Tommy explains how to make sure you’re putting your creator budget to best use. Every day, 34 million videos are posted on TikTok. Thirty-four. Million. And that’s just one platform. For brands, the creator economy feels like the promised land – a golden ticket to authentic, audience-driven content. But here’s the dirty secret: most brand collaborations with creators? They’re forgettable. Read more here Read full story › Source: The Drum...
Read MoreBy Hannah Bowler As Meta pulls back on censorship on its platforms, Channel 4 reminds people that its own news is in fact, fact checked. In response to the news this week that here Read full story › Source: The Drum...
Read MoreBy Tom Banks Lucky Generals brings TV’s Happy Valley police constable to Yorkshire Tea in the latest installment of the ‘Where Everything’s Done Proper’ campaign and what it’s calling a ‘brewdoneit’. Yorkshire Tea HQ has seen the arrival of Sarah Lancashire for a TV spot which sees the actress reprise her popular police officer character Catherine Cawood from the drama Happy Valley. The playfully scripted ad sees Lancashire sleuth her way to the truth to find out who stole a packet of biscuits. With a cozy story focused on office politics, tea, biscuits and a much-loved character, Lucky Generals couldn’t really go wrong. Read more Read full story › Source: The Drum...
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