By Joanna Lewis Space tourism used to be the reserve of sci-fi. But, says Joanna Lewis of Relevance, a trip to space is increasingly a reality – if you can afford the price tag. Space travel is the new frontier for ultra-high-net-worth individuals (UHNWI), giving the world’s wealthiest travelers the chance to view life on Earth from a whole new perspective. Commercial flights into space are becoming more routine, with the race for space travel being led by Virgin Galactic, SpaceX, Blue Origin, and Space Adventures. However, space tourism remains the reserve of the world’s richest individuals, with space travel companies Read full story › Source: The Drum...
Read MoreBy James Scott-Flanagan Agencies are providing consultancy. Consultancies are providing delivery. As the two meet in the middle, who’s actually better to provide the ‘end-to-end’ service they all offer? In 2024, more businesses than ever are making the same bold claim: some variation on ‘end-to-end digital transformation from strategy to build’. They also promise the same result: real change for client organizations. With so many promises, it’s increasingly difficult to know who can truly deliver on this lofty statement. An ever-saturated market is due in part to the shift in what clients look for in a service delivery partner. More clients want a Read full story › Source: The Drum...
Read MoreBy The Drum Team We can now reveal the agencies from across the Asia Pacific region that made it on to our most-awarded list. Dentsu, whose work for the East Japan Railway Company racked up wins at shows including the London International Awards, D&AD and Cannes Lions, where it scooped the Industry Craft Grand Prix, has topped the 2024 rankings of the most-awarded agencies in APAC. The colorful, design-driven ‘My Japan Railway’ campaign celebrated the railway’s 150th anniversary by gamifying train travel and creating stamps for every station nationwide. VML Sydney is the second most-awarded agency in APAC, its ‘FitChix’ work for Read full story › Source: The Drum...
Read MoreBy Patrick Kampff Patrick Kampff of Siegel+Gale draws on the agency simplicity’s index to look at how the hospitality sector has weathered the fallout of the Covid-19 pandemic and used technology to win over some demographics. Running a hotel business isn’t a walk in the park. The challenges of the Covid-19 years and the cost of living crisis have added fuel to the fire, bringing further layers of complexity to a beleaguered sector. The industry is rebounding, but it’s not out of the woods just yet. Despite promising signs of recovery, the sector still faces challenges related to guest experience – perhaps Read full story › Source: The Drum...
Read MoreBy Ian Darby The integration of programmatic technology with digital signage is unlocking a wealth of new opportunities to marketers in the APAC region. These are exciting times for the out-of-home industry across the APAC region. A series of investments in the medium across key markets has energized interest in digital out-of-home (DOOH) like never before. In 2024, advertisers have the chance to connect seamlessly across borders and access the full marketplace with data-led campaign strategies. The scale available to advertisers is expanding rapidly. The size of the total APAC DOOH market reached $17.14 bn in 2023, and is expected to Read full story › Source: The Drum...
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