By Gaëtan Uytterhaegen When I first tried to break into the advertising industry, nobody replied to my emails, says Gaëtan Uytterhaegen. Sadly, when he followed the advice to anglicize his name, all that changed… My name isn’t Gate Lambert. It’s Gaëtan Uytterhaegen. I started pretending Gate Lambert was my name 15 years ago because when I finished ad school, I emailed my portfolio to dozens of creative directors, asking if I could meet them for a chat, get some feedback, possibly beg for a placement, etc. – a ‘crit’, as it is sometimes still called. But I wasn’t getting any replies. Read more here Read full story › Source: The Drum...
Read MoreBy Amy Houston Following the retailer’s food spot earlier this week, the focus is now on festive fashion in all its dazzling glory. M&S has released its Christmas Clothing and Home campaign that features young star Skylar Blu, set to the tune of I Believe in Miracles by Jackson Sisters. Behind the lens is Emmy-nominated director Elliot Power, and choreography is by Corey Baker, known for his work on the movie Beetlejuice Beetlejuice. The story follows a slightly mischievous yet endearing young girl who, with the help of a magical snow globe, brings her family together in the most surprising ways. She becomes the spark Read full story › Source: The Drum...
Read MoreBy Joe Janepinto AI offers exciting opportunities in the field of experiential marketing, says Joe Janepinto of Jack Morton. But brands must first win consumers’ trust. As artificial intelligence (AI) enters a more normalized phase of the technology hype cycle, consumers are beginning to see real benefits from its use in brand experiences – though not without concerns about the potential risks the technology poses. In a recent here Read full story › Source: The Drum...
Read MoreBy The Drum Winning gold at The Drum Awards for B2B in the Experience or Event category was Heineken and LePub with a campaign showing the financial pressures facing Irish pubs. Here is the multi-award-winning case study. Challenge Heineken’s brand mission is to help people enjoy a richer social life. Irish pubs, which are globally recognized cultural icons and the birthplace of social life, have been facing a financial crisis: higher running costs, higher taxes and inflation have resulted in the closure of a quarter of Irish pubs, an average of 150 each year. The Irish Heritage Council offers protection, tax support and other financial benefits Read full story › Source: The Drum...
Read MoreBy The Drum Winning gold at The Drum Awards for B2B in the Media category was David Madrid and JCDecaux. Here is the award-winning case study. We decided to use the unsold OOH spaces to demonstrate the power of the medium. How? With Marina Prieto. A lovely 100-year-old grandma who was publishing content on Instagram, but with only 28 followers. If we could make her go viral thanks to our media, we would prove to all the brands that they could also get the notoriety they needed with us. For this reason, we placed the 54 posts from her Instagram account throughout the Madrid subway. Read full story › Source: The Drum...
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