Predictions for the B2B events sector are good. However, the industry has some issues to overcome, says Andrew Kyrejko of Momentum Worldwide, to provide experiences that truly connect. Amex Global Business Travel has released its 13th annual forecast for the global meetings and events industry – and on the surface, things are looking good for the sector. According to planners around the world, the outlook for 2025 is defined by growth and optimism. Event costs are expected by many to level out as demand rises and budgets increase. All of which looks set to support a future with more business Read full story › Source: The Drum...
Read MoreBy Audrey Kemp For here Read full story › Source: The Drum...
Read MoreConferences can be a drag, right? But they shouldn’t be, says Erica Wiggins of GPJ – there’s plenty exciting happening in the B2B events space. There’s a stubborn myth that B2B marketing can’t match the creativity or excitement of B2C, but that view is outdated at best. Experiential marketing, with its immersive, personalized experiences, is transforming B2B engagements, making them more dynamic, memorable, and powerful than ever before. As from our B2B focus week Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The capsule collection of elevated winter staples is reported to blend style and function. Kim Kardashian is once again pushing boundaries with Skims, the billion-dollar shapewear brand known for redefining everyday essentials. This time, she’s venturing into the winter wear market through a high-profile collaboration with The North Face, blending performance-driven outdoor apparel with Skims’ signature sculpting silhouettes. The result? A capsule collection that transitions from the slopes to après-ski settings. Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The garment, endorsed by Converge’s Ben Koller, permits concertgoers to stay hydrated without leaving the mosh pit. here Read full story › Source: The Drum...
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