We appear to have a problem with awards. This is nothing new, of course, and is hardly limited to the advertising industry, but a series of events, articles and high-profile discussions in the last month alone has thrust this issue into the limelight.
As Malcolm Poynton, global chief creative officer at Cheil Worldwide, puts it: “Awards. They’re like Marmite. You either love them or hate ‘em. It’s a binary thing (well, it would be in this digital age, wouldn’t it?)”
But it’s one thing to be a hater who still enters them anyway, finally celebrating the win with as much gusto (and Read full story ›
Source: The Drum
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