By Laurie Fullerton

One of the most compelling reasons that B2B organizations have invested in digital marketing strategies is they increasingly see the potential for revenue growth. However, a series of reports published by Accenture conclude that the most successful digital organizations are new companies that are four years old or less (64 per cent).

Further, mature corporations with more than $25bn are moving more quickly than middle-to-small B2B organizations with programs such as marketplaces and EDI (electronic data interchange) in their digital numbers. While the younger, innovative companies and corporations with deeper pockets see more revenue coming from digital Read full story ›

Source: The Drum