By 2020, global online business-to-business retail sales will be more than double that of consumer retail, according to growth experts Frost & Sullivan, accounting for $6.7tn of revenue. At the heart of this surge to online purchasing are marketplaces, such as Amazon and Alibaba, which are creating a new era of many-to-many shopping opportunities for the B2B market.
Many of the trends propelling consumer retail online are starting to impact the purchase journeys of business buyers, too. Why shouldn’t a shop owner running low on stock be able to re-order from the shop floor on their mobile phone and get the Read full story ›
Source: The Drum
Industry News
