By Gillian West

Though it may have recently updated its brand marque the bat remains at the heart of Bacardi’s visual identity, inspiring the brand to harness the power of the bat as part of a unique music experience at this year’s SXSW music festival.

Using the movements of 100,000 bats Bacardi produced an electronic track with a bespoke software app at the event. Guests were invited to experience the track being produced and recorded live at Austin’s Congress Bridge, the city’s so-called ‘Bat Mecca’.

The live capture of the bats movements were streamed to a digital grid with each square triggering and Read full story ›

Source: The Drum