Balaji Telefilms,a giant of the Indian entertainment industry, has recently launched an OTT platform ALTBalaji, which will offer 250+ hours of original, exclusive content to its subscribers.
It has also partnered with Airtel Payments Bank to provide wallet services via Airtel Money, so that their customers can use a convenient digital payment option for content subscription.
The Drum to Sameer Nair, who serves as Group CEO of Balaji Telefilms, about Balaji Telefilm’s latest partnerships and plans.
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Source: The Drum
Industry News