Since 2013, Buzzfeed has sidestepped the much-maligned banner ad in favour of native content however, the company is now bringing the format back onto the site to more effectively monetise audiences.
Business Insider reports that banner ads will now run atop the story and home pages online and in the dedicated app. These will be served up globally through the Google DoubleClick Ad Exchange and Facebook Audience Network.
Despite the proliferation of adblocking software that could negate the banner ad efforts, Buzzfeed is still embracing the advertising format in a bid to make it less Read full story ›
Source: The Drum
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