Sainsbury’s clothing line Tu has unveiled a bold, busty lingerie campaign that encourages women to embrace their breasts just as they are, instead of showing them through the male gaze.
Created by Portas, the ‘All Boobs Welcome’ campaign is part of Tu’s wider ‘Be You’ initiative. At its heart sits a video shot by women that sees a host of real, diverse women wearing in only their bras describe what they call their boobs.
‘Knockers’, ‘fried eggs’, ‘crumb catchers’, ‘saggy and baggy’ and – perhaps most curiously – ‘Ant and Dec’ are among the responses. The endline being that no Read full story ›
Source: The Drum
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