By John Glenday

Barclaycard has begun an integrated campaign across OOH, digital, social media and PR to push its newly expanded range of ‘bPay’ wearable payment devices.

Launched last year the contactless payment clothing range is being touted as a ‘touch and go’ service for people in possession of one of a customised wristband, fob or sticker issued by the bank.

The three-month campaign has been conceived by AKQA and will debut at key commuter sites in London with a series of bus wraps, digital six sheets and underground station ticket takeovers announcing the range to the travelling public.

These will all communicate the ‘Wear it. Read full story ›

Source: The Drum