By John Glenday

Barclays bank has extended its partnership with image recognition and mobile augmented reality platform Blippar with a £1.5m finance facility earmarked for further expansion of the mobile app.

London-based Blippar has risen to prominence with consumers by allowing brand logos for firms such as Coca Cola, Pizza Hut, Maybelline, Pepsi and Heinz to be scanned to unlock interactive digital content.

Co-founder and CEO of Blippar, Ambarish Mitra, commented: “As we work with big brands, development and payment cycles can be long, so we have to function like a much bigger business. In reality, we are still a relatively small company and have Read full story ›

Source: The Drum