Barnardo’s has launched a fresh campaign dubbed ‘Believe In Me’ which aims to showcase the incredible things that can happen when people put faith in children who may not have had the best start in life.
The push comes as the brand launches a new 10-year corporate strategy which looks to reassert the relevance of Barnardo’s, and reach a more diverse audience that is reflective of modern day Britain. While name recognition of the non-profit is high, the group wants to raise greater awareness of the breadth of the work it does for children around the UK.
At the heart of the Read full story ›
Source: The Drum
Industry News