Premier Foods’ Batchelors Deli Box has today (28 March) launched its first TV ad with a £1.4m campaign targeting ‘Awesome Mums’.
The national media campaign, which champions real mums by showcasing their ability to handle “absolutely everything” life throws at them, aired today with a special 60-second edit during Day Break.
Created by McCann London, the ad shows an “imposing group of awesome mums” strutting towards the camera whilst one mixes a cake, another sorts out a fancy dress outfit for her daughter, and another creates a balloon dog for her son before transforming into a community nurse. The ad runs with Read full story ›
Source: The Drum
Industry News