Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Bauer Media bolsters Magic brand with exclusive Olivier Awards coverage

on Mar 23, 2016 | 0 comments

By Jessica Goodfellow

Bauer Media is focusing its attention on building the Magic Radio brand by launching a musical event bringing together the best of the West End, as well as a partnership with the Olivier Awards 2016 with MasterCard.

The ‘Magic of the Musicals’ event, produced in partnership with TBI Media, will bring together the best from London’s West End to the Royal Albert Hall in May, to be broadcast on the new digital radio station, Mellow Magic

In the build up to ‘Magic of the Musicals’ event on 23 May, the Mellow Magic station will mark the 40th year of the Oliver’s with Read full story ›

Source: The Drum