Bayern Munich football club will attempt to grow its brand awareness in on North American and Asian markets through a new partnership with leading football website Goal.com.
The deal will include the mutual exchange of content across all digital platforms with a particular focus in promoting the content in North America and Asia where the German club wants to increase its 400 million strong fan base.
Both parties are expected to benefit from the partnership, with FC Bayern receiving editorial and video content surrounding the Bundesliga from Goal.com which is designed to offer fans comprehensive coverage on the club’s media platforms.
Goal.com‘s website Read full story ›
Source: The Drum
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