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BBC World Service Minute update targets younger audiences

on Apr 1, 2015 | 0 comments

By John Glenday

The BBC World Service has launched a new one minute long global news update service designed to keep audiences up to speed with current events with a series of bite-size discrete chunks.

BBC Minute is intended to appeal to the short attention spans of younger audiences and is available to download via iTunes and in partnership with global music radio stations.

Mary Hockaday, controller, World Service English said: “BBC Minute shows the World Service doing things differently. We’re providing a lively, bite-sized summary of the day’s global news for younger audiences. I’m thrilled so many partner stations are keen to work with Read full story ›

Source: The Drum