This week, Pete Markey makes the move from one heritage brand to another as he resigns his CMO title at RSA to take up the top marketing job at the Post Office. But his approach remains the same – “be clear on your purpose and the enemy”.
Speaking at the RAR Awards in London on Wednesday night, Markey said his top priority at the Post Office will be establishing a clarity and focus on what the brand stands for and where it is going.
Comparing it to 303-year-old insurance firm RSA, he explained: “As a business we weren’t clear Read full story ›
Source: The Drum
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