By Minda Smiley

Multicultural agency the Community, part of SapientNitro, has been named as digital agency of record for Beam Suntory’s tequila brands which include Sauza, Hornitos, and Sauza 901.

The Community has served as the company’s above-the-line creative agency for its tequila portfolio since 2013. In the past year, the brands began to utilize the agency’s digital and social capabilities.

The agency orchestrated the launch of Sauza 901, a premium-tequila collaboration with Justin Timberlake. The campaign was solely run on social and digital channels.

New work is expected to roll out in the coming months. The agency will now work on strategy, ideation, production, and Read full story ›

Source: The Drum