Advertising has the power to change the world, but in India, where taboos around menstruation continue to linger, it is facing its toughest challenge yet. We take a look at how brands, agencies and even Bollywood are working to open up conversations about menstruation.
Menstruation has long been taboo in India. Major misconceptions abound across society, and many women are still barred from handling certain foods or visiting places of worship while menstruating.
Despite menstruation being an experience lived by as many as 355 million girls and women in India, only 18% currently use sanitary napkins, while approximately 82% of women often Read full story ›
Source: The Drum
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