New research shows alcohol-free beer is seeing a growth in popularity in the UK in anticipation of Dry January.
The research, conducted by AB InBev UK, reveals that 32 per cent of the British public have now tried alcohol-free beer, with one in ten women drinking it on a weekly basis.
Beck’s Blue is the market leader in the low and alcohol-free beer category, driving the 5 per cent growth in UK on-trade sales, accounting for 58 per cent of the category. It increased 15 per cent yearly in retail and 10 per cent in outlets like pubs and bars.
In January, 34 Read full story ›
Source: The Drum
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