By Peter Czapp

Peter Czapp, director at The Wow Company, discusses what it takes to become a superman agency in six steps by sharing unique insights into how to create a super-profitable agency. Following on from step one, ‘think differently‘, Peter discusses ‘The Big Cs’.

Step 2 – The Big Cs

We know that winning new business is exciting – there is nothing quite like that feeling of winning a pitch and starting work with a shiny new client. However, most agencies spend a disproportionate amount of time and energy on new business generation when compared to generating revenues from their existing clients. Read full story ›

Source: The Drum