Adtech veteran Ari Paparo, Beeswax, chief executive officer, is poised to ramp up his European operations with the expansion of his UK team to better service clients across Europe. Speaking with The Drum ahead of his IAB Interact appearance this week, he shared his opinions on how adtech companies can thrive in difficult times.
Having served as vice president of the DoubleClick team that sold to Google for $3.1bn in 2007, and having also held senior roles at AppNexus, plus BazaarVoice and Nielsen, Paparo needs little introduction to many in adtech.
Scaling across a fractured market
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Source: The Drum
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